![]() 17, the site was replaced with a “Down for maintenance” error message, and reports began to trickle out that the company had gone under. Hicks did the same, telling the company to either pay her all the money Limeberry was owed or suspend her product listings. In mid-November, he said, many large sellers started pulling their products off of Jane out of frustration that the company wasn’t paying them what they were owed. When it closed, Jane had over 90 employees and more than 1,300 sellers who are owed money from sales, according to DSI’s documents.įour days later, after Hicks emailed the company again, Jane sent her two payments totaling about $40,000, a fraction of what she was owed.īy then, sellers like Allen were communicating and realizing how widespread the problem was. At its peak, the documents said, Jane did $250 million in annual sales. Former sellers who lauded the early days of Jane described it as having a boutique, close-knit atmosphere between buyers and sellers, which distinguished it from corporate giants like Amazon. Jane took 20% to 25% of sales, with sellers getting the rest. ![]() Sellers would list their wares - often women’s and children’s clothes, customized goods and home decor - on its site, and buyers were urged to make purchases with flash deals and advertising that Jane ran. Jane was founded by Megan and Michael McEwan in 2011. “It was hard this weekend going through a Black Friday without the typical Jane numbers that you see.” ![]() “It’s been a shock,” said Dana Hicks, the owner and CEO of the graphic T-shirt retailer Limeberry Designs. NBC News spoke to nine people who worked for or with Jane, including sellers from six small businesses and a former Jane employee, all of whom said they felt misled by Jane in some way. They had used Jane for years to list products, and some made millions and grew small businesses over the website’s 12-year run. The end of the Utah-based platform left many sellers feeling betrayed.
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